Advertising options 2027
Four channels,
one audience.
For e-shop owners, marketers and everyone who follows e-commerce.
We support B2B e-commerce companies in
Štefan Polgári
Managing Director
Online magazine
1
Video and podcast
2
LIVE conferences
3
Magazine
4
300k+
website visitors a year
7m+
views and listens
~ 2k
visitors a year
20k+
printed copies per year
Online magazine
1
Video and podcast
2
LIVE conferences
3
Magazine
4
They know us for our conferences.
But we are an omnichannel medium
The leading B2B omnichannel medium for e-commerce in Czechia and Slovakia. We bring news, trends, video interviews, podcasts and expert articles from professionals in the field. We run e-commerce conferences and publish a specialised e-commerce magazine.
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Why does omnichannel matter?
A client buys only after
seeing you 5 to 8 times
1
Studio
interview
Video and podcast
2
Your own PPC campaigns
3
Topical article
in the newsletter
Online magazine
4
Your activity
on social media
5
Interview
in the magazine
Magazine
In B2B nobody buys on the first click. The question is how many of those touchpoints you can cover in one place, with one budget and one person on the other side.
We will help you cover several touchpoints and make life easier for your sales team.
Let us be straight with you.
What omnichannel will and
will not do for you
What you get
What not to count on
Reach across tens of thousands of people in e-commerce
Professional content you can use for years
Contacts for every single visitor of your conference
An effective media plan built exactly to fit you
Measuring clicks and instant leads. PPC advertising is the better tool for that.
Results by tomorrow. A B2B brand is built in months, not days.
A hard sell on stage. The talk has to be a case study, otherwise the room will tune it out.
The web, video and the magazine build the brand. Conferences are the format that hands you contacts on the visitors directly.
Better upfront than you feeling after three months that we promised something else.
From e-shop platforms through agencies and carriers all the way to banks and fintech.
Our partners.
Over the past three years
these brands went with us
And what do they say about us?
They come back year after year
“
This is a channel that makes sense for us. Through it we reach the right people in e-commerce and talk naturally about what we do. For the price we pay, we get more reach than in other media.
Dárius Hatok
Marketing, PR and Sales Support
“
They reach the e-commerce
community precisely. Online and offline, we always find a format that helps us meet our goals. We won new clients and strengthened existing relationships.
Daniela Marušková
CMO, ui42
“
The magazine interview was a great fit. It came right at our 20th anniversary and Lucie has heard several times since that she is visible everywhere.
Šárka Dzidová
B2B Marketing Manager, Srovname.cz
VIBRATION
150,000+ views
of our most successful video interview
We use this medium as a new marketing channel. The video interviews brought real enquiries and some videos took off so well that one of them passed 150,000 views.
Ivan Potančok
CEO, vibration
DPD
78 signed
clients out of 297 leads
It helped us communicate more clearly what we do in international e-commerce. The other contacts stay in our database.
Andrea Szőllősová
Commercial Director at DPD SK
TPA AND GETFINDONE
10 % CoS
is what we achieve on this channel
We used talks, podcasts and articles. It measurably brought us several new clients and we consider it a stable channel.
Juraj Tobák
Partner, TPA and GetFinDone
The results speak for themselves.
What came out of working with us?
This is the proof that it works and the whole thing pays off.
150,000+
views of our most successful video interview
B2B enquiries
came directly from the published interviews
STEP 1
Starting point
They were looking for a medium that does not scatter attention across the general public, but reaches decision makers in e-commerce directly.
STEP 2
Solution
A long-term presence through video interviews and educational content. Instead of ads they share their own know-how and news from Sellio.
STEP 3
Result
Concrete B2B enquiries about the product, exceptional organic reach and the position of a leader in a narrowly specialised category.
“We reveal our company know-how, but this format lets us present what is new in Sellio brilliantly.”
Ivan Potančok
CEO, vibration
Case study: Vibration and Sellio
How media space became an acquisition channel
A long partnership that brought the company real B2B enquiries and over 150 thousand organic views.
Sellio
01
ONLINE MAGAZINE
Web, newsletter
and catalogue
Over 300,000 visitors a year on the Slovak
and Czech sites. We have the most space for you right here.
A partner article sits among editorial content
We publish it as part of regular editorial content, signed by the company and the author.
500 to 2,000
readers depending on budget
250 € per article
We do not rely on organic reach, every article is boosted with budget on META platforms.
PR article: edition
ARTICLE
Where it goes
to the site
to the newsletters
to social media
Into the UPDATE podcast
What else the site and newsletters offer
Site branding
TOP position across the whole site, reserved for an exact week.
15 to 20,000
impressions a month
200 € / wk
Leaderboard in an article
A banner in the TOP position inside every article.
10 to 15,000
impressions a month
200 € / wk
Banner in the newsletter
Placement in the newsletter that goes out to our database.
30 to 40,000
sends a month
400 € / wk
Company profile
A hub of the content we created together, findable through Google.
SK and CZ
in one price
190 € / year
Banners are booked ahead for a specific week, so you never overlap with anyone.
View a sample profile
ONLINE BRANDING
MULTIMEDIA
02
Video interviews
and podcasts
Your topic, your person on camera and
a campaign that pushes it to people.
Video interview and podcast
Your own topic, your guest, filmed in Bratislava or Prague. The output goes to YouTube, into the podcast and onto social media.
20 to 50,000
viewers and listeners
from 900 €
Your video ad spot
Thirty seconds at the start or in the middle of the interview. You supply the spot, we place it into the video and into the podcast version.
10 to 30,000
viewers and listeners
from 200 €
Spot in the UPDATE podcast
Thirty seconds in our regular podcast. The cheapest way to get in among our content.
300 to 500
listeners
100 €
3 formats = 3 levels of involvement.
From a 30 sec. spot to a full interview
in the studio on a topic you pick.
VIDEO AND PODCASTS
Three types of interview
Native interview
Your client does the talking
900 €
An interview with your client, in which it comes up naturally how working with you helped them. It is the ideal format where you present both the client and yourself.
EXAMPLE TOPIC
How Eshop.sk grows revenue with
affiliate marketing
Case study interview
Your person talks strictly numbers
1,200 €
An interview with a guest from your firm about a specific case study. Not self promo, but real client results you can verify.
EXAMPLE TOPIC
How we grew our client Eshop.sk revenue by 5 % purely on a commission basis
Sponsored interview
Your person talks about a topic
1,500 €
An interview with a guest from your company on a topic you choose. The greatest freedom in content.
EXAMPLE TOPIC
Affiliate marketing and its use
in e-commerce
The ad spot at the start of a sponsored video is included in the price of the interview.
Each interview adds a media budget, based on how many people you want to reach.
INTERVIEW
Bonus: From one interview you can build hundreds of other posts for TikTok, Stories and LinkedIn and live off it all year.
What exactly are you paying for?
You pay for the production.
Reach is bought separately
Production budget
Price of the format
Content creation, video shooting, publication and other materials according to the media plan.
Preparing the topic and questions
Filming in the studio
Editing and publication
Media budget
As you wish
It all goes into promoting the content on ad platforms. A good media budget starts at €300 and ends at around €500 – 600€.
YouTube
Facebook and Instagram
Other platforms based on the audience
Do not rely on organic reach alone. You can add a paid campaign to the interview and put it exactly where your audience.
Organic reach and publication on YouTube and in podcasts
Sponsored interview, organic reach
¼
of viewers watch to the end
Intro
decides the rest of the video
Completion rates are high.
A quarter of viewers watch to the end
Real YouTube data from a sponsored interview. Even though the video is about the advertiser, people watch, because it is shot as an interview, not an ad.
CONFERENCES
03
Ecommerce Bridge LIVE
Twelve conferences across Slovakia.
The only format that hands you the room's contacts.
We do not only go to Bratislava.
Twelve cities, all year,
all of Slovakia.
Bratislava
Trnava
Nitra
Trenčín
Žilina
Ružomberok
B. Bystrica
Poprad
Bardejov
Prešov
Košice
Michalovce
Conference dates 2026 (final 2027 dates in Q4 2026)
22.1.
Žilina
12.2.
Prešov
5.3.
Nitra
26.3.
Michalovce
16.4.
Ružomberok
7.5.
Trnava
28.5.
Bardejov
24.9.
Košice
8.10.
Trenčín
22.10.
Poprad
12.11.
Banská Bystrica
3.12.
Bratislava
Bratislava partnerships only open up in Q3 2027
PROVISIONAL PLAN: In exceptional cases we reserve the right to move a date or swap a city.
Most conferences are in regions
the competition never visits.
And it is not only e-shops.
Companies outside e-commerce
sit in the room as well.
Industries outside e-commerce
share of 1,375 registrations
Big retail
7,9 %
Freelancer
6,7 %
Healthcare
3,6 %
Finance and insurance
3,3 %
Real estate
2,5 %
Education
2,3 %
Travel
1,9 %
Media
1,7 %
30+
conferences behind us. We know who comes.
Networking works between experts too
At the event partners widen their network, they do not only hunt for clients.
Contacts on experts have a value of their own
They can recommend your company further or start working with you.
Large regional companies follow the conferences too. They can be your customer.
You are not just a logo on a poster.
Everywhere your brand will be visible
1
Your own talk
Twenty minutes on stage and a professional video you can use for years.
2
Logo on stage and venue
On the screen during breaks and in the archive footage from the talks. Plus on every attendee badge.
3
Ad spot
Thirty seconds before the event and during breaks, offline and in the recording.
4
Promo campaign
Logo in the ad spots, on the web, on Facebook, YouTube and in the newsletter.
We promote the partner through the entire campaign, not only on the event day.
Three ways to be there
Promo partner
No need to attend in person
700 €
A slide and 30 seconds from the host
Ad spot during the breaks
Logo on the badges and during the breaks
Logo in the spots promoting the conference
Native partner
Your client does the talking
1,000 €
Everything from Promo partner
(without the 30 sec. promo from the host)
A client talk with a native section about you
A prize in the draw at the end of the conference
A professionally recorded talk
Speaking partner
You do the talking
1,300 €
Everything from Native partner
A full talk in the programme
A case study with numbers and know-how
A video you can recycle all year
The talk has to be a case study. A sales speech is allowed on one slide and for one minute.
Prices are per conference. Contacts on every visitor are in every package.
PARTNER
MAGAZINE
04
The only printed
e-commerce magazine
in Slovakia
A physical magazine and its digital version.
Quarterly, with its own content for Slovakia and Czechia.
Print still works in e-commerce.
In Slovakia it has no competition
2,500 to 4,000
printed copies for each market every quarter
500 to 1,000
purely digital subscribers added every quarter
50 to 60 pages
quality print on quality paper and metallic foil
4x a year
for the Slovak and Czech market separately
For each market we prepare a different issue. It is like Forbes, they resemble each other a little, but they share a minimum of content between countries.
Sponsored expert article
on 2 pages
1,000 €
content with a client €500
Back cover
A4 format, the most visible spot in the issue
1,500 €
A4 advertising page
in the TOP position, first or last inside page
1,000 €
A4 advertising page
inside the magazine
700 €
Advice column on 1 page
your own section, conditional on buying up to 4 issues
4x 500 €
50 % off if the content is about your client.
A case study about a specific e-shop applies to the interview and to the expert article.
Prices are the same for the Slovak and the Czech edition.
What can you buy in the magazine?
MAGAZINE
Interview across 3 pages
with a photo on the cover
2,000 €
content with a client €1,000
POPULAR
MEDIA PLAN AND PRICES
05
How it all comes together
The principle we build a media plan on, the full price list and answers to the most frequent questions.
1
day 0
You get in touch
One sentence about what you expect is enough.
2
within 3 days
A short call
We go through the goals, the target group and the budget.
3
within 5 days
Media plan
You get a plan with formats, dates and prices.
4
deadline
Signature and start
The first output goes out with the nearest deadline.
Try us on one of your campaigns
Štefan Polgári Managing Director
I want a media plan of my own
How our cooperation gets going
It is simple.
What a media plan looks like?
We build it
to fit you
This is a real plan of one partner for a year. We will adapt the scope and the order to your budget.
Everything in black and white
Prices are without VAT and per one format. Reach is the number of people who really see or hear the format.
The ad spot at the start of a sponsored / case study / native interview is free.
VIDEO AND WEB
Multimedia
Sponsored interview (BA / PRAGUE)
1,500 €
20 - 40,000
Case study interview
1,200 €
20 - 50,000
Native interview
900 €
20 - 50,000
Spot in video and podcast, intro
300 € / episode
10 to 30,000
Spot in video and podcast, middle
200 € / episode
7 to 20,000
Spot in the UPDATE podcast
100 € / episode
300 to 500
Facebook spot
included
5,000+
VIDEO AND PODCAST
Indicative reach
Online magazine
PR article on the web, social and newsletter
250 €
500 - 2,000+
Newsletter banner SK
400 € / wk
Company profile, required part of the plan
190 € / year
SK and CZ
Branding of the whole SK site
400 € / wk
5 to 8,000
Branding of the whole CZ site
200 € / wk
2 to 3,000
Leaderboard SK site
200 € / wk
5 to 8,000
Leaderboard CZ site
100 € / wk
2 to 3,000
WEB
Indicative reach
Newsletter banner CZ
200 € / wk
8,000 - 10,000
5,000 - 8,000
Magazine prices are the same for the Slovak and the Czech edition. Reach is the number of people who really see the issue.
50 % off on the interview and the article if it is a case study about your client.
Plus 500 to 1,000 purely digital subscribers for every issue.
Contacts on every visitor are part of every package.
Everything in black and white
MAGAZINE AND EVENTS
Ecommerce Bridge LIVE conferences
Speaking partner, your own talk
1,300 €
70 to 150
Native partner, client talk
1,000 €
70 to 150
Promo partner, host and slide
700 €
70 to 150
EVENTS
Number of viewers
Magazine
Interview across 3 pages
2,000 €
2,500 to 4,000
Expert article on 2 pages
1,000 €
2,500 to 4,000
Back cover, A4 format
1,500 €
2,500 to 4,000
A4 ad in the TOP position
1,000 €
2,500 to 4,000
A4 ad inside the magazine
700 €
2,500 to 4,000
Advice column on 1 page, 4 issues
4x 500 €
4x 2,500 to 4,000
MAGAZINE
Printed copies
MAXIMUM VERSION
General
partnership
for the whole year
If you want to cover the whole e-commerce audience, the plan is built to measure from conferences and the maximum year plan.
from 30,000 € a year
What a general partner gets
Special communications and media types for you
Maximum visibility across all channels
Elements built to measure, not in the price list
Maximum priority for your campaign
A discussion about segment exclusivity
GET IN TOUCH
Let us talk
about it.
In Czechia and Slovakia there are few ways to reach the B2B audience in e-commerce. This is one of them.
Štefan Polgári
Build a media plan
Write to us what you expect from the campaign and within five days you have a plan of your own.
from 3,000 €
Go all in
A general partnership for the whole year with segment exclusivity.
from 30,000 €